Every earnings call ends the same way: record profits. Every quarter has to beat the last one. Forever. Bigger margins, higher prices, fewer workers, more growth, no matter what it costs or who pays for it.
Meet the kid doing the chasing. He's got a manic grin, a lit Zippo and no plan for what happens if he catches it. The dollar sign knows.
Growth at all costs works great right up until the moment it doesn't. We'd like to stop chasing before we find out what that moment looks like.
